Hada Labo Tokyo
HADA is Japanese for SKIN, LABO stands for LABORATORY.
Hada Labo means SKIN LAB
Hada Labo is a lifestyle philosophy, which concentrates on all that is IDEAL, SIMPLE, and RELIABLE.
Hada Labo is Japanese cleanliness and minimalism in ingredient lists. This principle guarantees safety to the skin. The motto in developing Hada Labo cosmetics is:
‘GIVE THE SKIN WHAT IT NEEDS, AND DO NOT GIVE IT ANYTHING THAT IS SUPERFLUOUS.’
This means that, in order to fulfil our commitment for a healthy and perfect skin, Hada Labo stresses simplicity in skin care, removing all superfluous colourants and fragrances. All that remains are the best, purest, and very effective ingredients which are beneficial to the skin and ensure maximum efficacy of our products.
Your skin gets only what is best, nothing more.
Hada Labo was created in 2004, in modern pharmaceutical and cosmetic laboratories of Rohto Pharmaceuticals Japan in Kyoto.
Rohto Pharmaceuticals Japan boasts over 100 years of experience in developing pharmaceuticals and cosmetic products, a direct confirmation of the high quality of its cosmetics. The company is known for its advanced research, constant improvements in quality, and high level of product safety. All this has for years translated into full customer satisfaction.